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Switzerland

Originally published: Oct-20-2008

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Swiss National Flag of SwitzerlandOfficial Name: Swiss Confederation

Internet Domain: .ch
International Dialing Code: +41
Time Zone: UTC+1

Table of Contents

Location and Size Comparative Economic Indicators
Government Credit and Collections
Legal System Risk Assessment
People Business Climate
Economy Business Protocol
Economic Indicators Other Sources of Information


 

 

 

 

Location and Size

Switzerland is located in Central Europe, east of France, north of Italy. Its area is 41,285 sq. km. (15,941 sq. mi.); about the size of Vermont and New Hampshire combined, or slightly less than twice the size of New Jersey. Landlocked, Switzerland straddles the central ranges of the Alps and has no sea border.

Government

Federal state of 26 semi-autonomous cantons. Branches: Executive--Federal Council, a collegium of seven members, headed by a rotating one-year presidency. Legislative--Federal Assembly (bicameral: Council of States, 46 members; National Council, 200 members). Judicial--Federal Tribunal. The current head of government is President Pascal Couchepin.

Legal System

The Swiss legal system is highly developed. Commercial law is well-defined and solid laws and policies protect investments. It is a civil law system influenced by customary law and accepts compulsory International Court of Justice (ICJ) jurisdiction with reservations. (What does this mean?)

People

Switzerland sits at the crossroads of several major European cultures, which have heavily influenced the country's languages and cultural practices. More than 75% of the population lives in the central plain, which stretches between the Alps and the Jura Mountains and from Geneva in the southwest to the Rhine River and Lake Constance in the northeast. Resident foreigners and temporary foreign workers make up about 20% of the population. 

  • Population: 7,581,520 (July 2008 est.)
  • Population growth rate: 0.329% (July 2008 est.)
  • Languages: German (official) 63.7%, French (official) 20.4%, Italian (official) 6.5%, Serbo-Croatian 1.5%, Albanian 1.3%, Portuguese 1.2%, Spanish 1.1%, English 1%, Romansch (official) 0.5%, other 2.8% (2000 census)
  • Literacy: 99%; about 25% of the adult population holds a diploma of higher learning
  • Ethnic Make-up: Mixed European
  • Religions: Roman Catholic 42%, Protestant 33%, Muslim 4.3%, others 5.4%, no religion 11%

Economy

Switzerland is a peaceful, prosperous, and stable modern market economy with low unemployment, a highly skilled labor force, and a per capita GDP larger than that of the big Western European economies.

Despite a dearth of natural resources, the Swiss economy is among the world's most advanced and prosperous. Per capita income is virtually the highest in the world, as are wages.

Trade has been the key to prosperity in Switzerland. The country is dependent upon export markets to generate income and imports for raw materials and to expand the range of goods and services available in the country. Exports account for 45% of the country’s GDP. The share of foreign trade in GDP has reached nearly 80%. The European Union (EU) is Switzerland's largest trading block, accounting for two-third of its total foreign trade.

Map of SwitzerlandThe Swiss franc is one of the world's soundest currencies, and the country is known for its high standard of banking and financial services. Switzerland's machinery, metals, electronics, and chemicals sectors are world-renowned for precision and quality. Together they account for well over half of Swiss export revenues. In agriculture, Switzerland is about 60% self-sufficient. Swiss farmers are one of the most highly protected and subsidized producer groups in the world. OECD estimates show that Switzerland is subsidizing more than 70% of its agriculture, compared to 35% in the EU.

Switzerland is not a member of the European Union, but is a member of a number of international economic organizations, including the World Trade Organization (WTO), the International Monetary Fund, the World Bank, and the Organization for Economic Cooperation and Development (OECD).

Currency: Swiss franc (CHF)

Leading Markets (2007): Germany 22%, Italy 8.4%, France 8.4%, US 8.4%, Austria 4.5%

Leading Exports-commodities: machinery, chemicals, metals, watches, agricultural products

Leading Suppliers (2007): Germany 27.7%, Italy 10.2%, US 9.4%, France 7.9%, UK 4.3%, Belgium 4.2%

Leading Imports-commodities: machinery, chemicals, vehicles, metals; agricultural products, textiles

Top Industries: machinery, chemicals, watches, textiles, precision instruments, tourism, banking, and insurance

Top Agricultural Products: grains, fruits, vegetables; meat, eggs

Economic Indicators

  2004 2005 2006 2007(e) 2008(f) 2009(f)
GDP (USD billions) 363.4 373.0 388.0 413.9 427.0  
GDP per capita (USD) 50,051.9 51,277.6 53,245.6 56,711.0 58,412.0  
Economic growth (%) 2.5 2.4 3.2 3.1 1.8 1.5
Inflation (%) 0.8 1.2 1.1 0.6 1.3 1.8
Unemployment rate (%) 3.9 3.8 3.3 2.8 2.5  
Exports
(USD billions)
141.9 151.3 167.0 200.1    
Imports
(USD billions)
126.1 145.4 162.3 187.1    
Public sector debt
(% of GDP)
-1.2 -0.5 0.5 0.4 0.6  
Exchange rates (CHF per USD)
2008=Oct 20
1.2 1.2 1.3 1.2 1.1  
Exchange rates (CHF per EUR)
2008-Oct 20
1.5 1.5 1.6 1.6 1.5  

(e) estimate (f) forecast

Comparative Economic Indicators - 2007

  Switzerland Austria France Italy Germany Liechtenstein
Population*
(millions)
7.6 8.2 64.1 58.1 82.4 34,498
(actual #)
Population growth*(%) 0.3 0.1 0.6 0.0 0.0 0.7
GDP**
(USD billion)
303.2 3.2 2,560.0 1,800.0 2,807.0 1.8
(2001 est.)
GDP** per capita
(USD)
40,100.0 39,300.0 32,600.0 39,900.0 34,100.0 25,000
(1999 est.)
GDP real growth
rate (%)
3.1 3.1 2.1 1.4 2.5 11.0
(1999 est.)
Inflation (%) 0.6 2.2 1.5 1.8 2.3 1.3
(2001)
Unemployment (%) 2.8 4.4 7.9 6.2 9.0 1.3
(2002)
Exports
(USD billions)
200.1 162.1 546.0 502.4 1,354.0 2.5
(1996)
Imports
(USD billions)
187.1 160.3 600.9 498.1 1,075.0 917.3
(1996)
Currency Franc
CHF
Euro
EUR
Euro
EUR
Euro
EUR
Euro
EUR
Swiss Franc
CHF
Exchange rates (per USD)
on Oct 20, 08
1.2 0.7 0.7 0.7 0.7 1.2
Exchange rates (per EUR)
on Oct 20, 08
1.6 na na na na 1.6

 * 2008 estimates
** PPP – Purchasing Power Parity

Credit and Collections

Domestic and international payments are commonly made by bank transfer, especially via the SWIFT electronic network to which the major Swiss banks are connected and which provides speedy and efficient processing of payments at low cost. Bills of exchange and checks are not commonly used owing to prohibitive banking and tax charges 

Overseas Press & Consultants (OP&C) Evaluation

  • Collection Experience: Good
  • Exchange Delays: 2 months
  • Preferred Credit Terms: 60-day sight draft
  • Minimum Credit Terms: open account 

Legal Action

Specific rules for legal procedure prevail in each canton (there are 26 different codes of civil procedure), which sometimes vary greatly depending on the legal doctrine that has inspired them. As such, before instigating actions, plaintiffs should ensure that their counsel is familiar with the law of the concerned jurisdiction as well as the language to be used before the court (French, German or Italian).

Risk Assessment

Coface Country Risk Rating: A1 -- The political and economic situation is very good. A quality business environment has a positive influence on corporate payment behavior. Corporate default probability is very low on average.

Ducroire Delcredere Political Risk Rating: 1 – lowest risk
Ducroire Delcredere Commercial Risk Rating: A – lowest risk

Business Climate

Switzerland has liberal investment and trade policies, political and social stability, quality financial services, and a moderate tax system.

Switzerland was ranked as the second most competitive economy in the World Economic Forum's 2008-2009 Global Competitiveness Report, reflecting the country's sound institutional environment, excellent infrastructure, efficient markets, competent macroeconomic management, world-class educational attainment, and high levels of technological innovation.

Business activity benefits from a well-developed institutional framework, characterized by the rule of law, an efficient judicial system, and high levels of transparency and accountability within public institutions.

The Swiss in recent years have brought their economic practices largely into conformity with the EU's to enhance their international competitiveness. Switzerland remains a safe haven for investors, because it has maintained a degree of bank secrecy and has kept up the franc's long-term external value.

Economic Freedom: Switzerland's economy is 79.7 percent free, according to the 2008 Index of Economic Freedom, which makes it the world's 9th freest economy.

Business Protocol

Swiss business culture is very hierarchical. Although those in senior positions will come across as modest there exist very clear lines of authority that are not crossed. Only the highest individuals in authority make final decisions even if others disagree with it.

Swiss AlpsBusiness Cards: Ensure that you bring a plentiful supply of business cards. Business cards in English are acceptable since most Swiss will speak or, at least, understand English.

Business Attire: All clothes for both men and women should be subdued in appearance, and more subdued in the German north than in the French and Italian speaking regions. Standard attire for men includes finely tailored wool suits, white cotton shirts and plain silk ties, with highly polished black leather shoes. Standard attire for women includes suits or skirts of a conservative length. Trouser-suits, in classic styles, are also acceptable. You should dress well, but modestly. The Swiss dislike ostentatious displays of wealth and appreciate clothing that is simply clean, well pressed, and in perfect condition.

Names and Titles: Swiss society is rather formal and people tend to address each other by their surname. In German-speaking Switzerland, use the courtesy titles "Herr" and "Frau"; in French-speaking areas, use "Monsieur" and "Madame"; in Italian-speaking areas, use "Sigñore" and "Sigñora".

Appointments: Meetings are always by appointment. The Swiss are perhaps the most punctual people on earth. You should arrive for any engagement at precisely the appointed time, not early or late.

Conversation: The Swiss are a very private people, so you should avoid asking personal questions. For example, refrain from inquiries concerning their occupation, age, marital status, religion, and related matters.

Gifts: In Swiss business culture, propriety is considered more important than gestures of affection such as gifts. The best policy is to wait until the conclusion of negotiations before presenting any gift and you should really allow your contact to give the first gift so that you can reciprocate.

Meetings and Negotiations: The Swiss are known for getting the best possible deal in negotiations without ever appearing aggressive or demanding. Through quiet self-confidence and a no-nonsense approach to business they sidestep 'hard-sell' and other high-pressure tactics. In addition they will refuse to rush a decision until they have properly examined all the facts and information and reported these to the decision maker(s).

Acceptable Public Conduct: Any visitor to Switzerland should make the effort to say grüezi in the German-speaking areas, bonjour in the French-speaking areas, and buon giorno in the Italian-speaking areas when meeting someone for the first time. The Swiss are probably the most law-abiding people on earth and bad behavior, even if it is not strictly illegal, is likely to cause offense so, for example: do not drop litter; do not walk against a red light.

Sources for further information on doing business in Switzerland

Doing Business in Switzerland, U.S. Commercial Service

Doing Business in Switzerland, Ernst & Young

Swiss Embassy in Washington, DC

United States Embassy, Bern, Switzerland

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This information is provided by ABC-Amega Inc. Providing international receivable management and debt collection services for exporters to more than 200 countries including Switzerland. For further information, contact info@abc-amega.com.

This report represents a compilation of information from a wide variety of reputable sources.

Economic Indicators: Variety of sources including the CIA World Factbook, Coface Country Rating, Economist Country Briefings, Federation of International Trade Associations (FITA) Country Profiles.

Risk Assessment information: Provided with permission by Coface Country Rating. Also Belgian credit insurance company Ducroire Delcredere

Information on credit terms and the probability of prompt payment are provided, with permission, from Overseas Press and Consultants (OP&C) as published in IOMA's Report on "Managing Credit, Receivables & Collections," August 2008.

Historical Exchange Rates: OANDA.com The Currency Site.